Skip to main content

I scream, you scream, we all scream for ice cream. But how much?

New Zealand has the highest per capita consumption of ice cream of any nation on the planet at 28.4 liters per person per year. With a population of roughly 5 million people, that’s 140 million ice cream containers annually at an average price point of $3.16 per liter resulting in $442M dollars in ice cream sales in the country. Until recently it was impossible for planners to know how much Rocky Road the citizens of Auckland would consume in January. And when the forecast was wrong, there were a lot of disappointed Kiwis settling for butter pecan, and profit margins shrank.

This is a worst-case scenario for any CPG or retail company: Unfulfilled demand for products, missed revenue opportunity, and consumers putting a competitor’s product in their cart because yours was out of stock. Traditionally, planners have relied more on historical sales, gut feel, and Excel than on hard data to understand demand patterns and manufacture the right quantities of a given product across their portfolio. This “gut-feeling” method of forecasting often resulted in stock-outs and excess inventory, both of which are wasteful scenarios no company can afford.

Google Cloud’s unified machine learning platform, Vertex AI, includes Vertex AI Forecast to enable high accuracy demand forecasting capabilities, with hierarchical modeling and explainability features. o9 has integrated Vertex AI Forecast into our Digital Brain solution. The goal of this solution is to solve this forecast accuracy problem and ultimately reduces risk, improves financial performance, and indirectly strengthens brand loyalty. And it’s not just for ice cream. This offering can be applied at any CPG or retail company to better understand opportunity, demand, and supply challenges and identify the optimal forecast, helping hit revenue and KPIs targets.

How Machine Learning and Advanced Analytics Accelerate CPG Success

Vertex AI Forecast improves demand forecasting across product portfolios by leveraging the subtle insights and patterns in external data sets brought to the Google Cloud platform and applying them to a CPG or retail company’s existing internal data. This multivariate data is then analyzed in the o9 Digital Brain to create more tailored, specific scenarios which have better accuracy than when a company uses only its own data to predict demand.

While having a higher forecast accuracy is important for all companies, this new predictive demand capability is especially important for retailers and CPG companies that want to enter into new markets or offer new products where historical data isn’t available. Vertex AI Forecast is able to forecast items with no or limited demand history – commonly referred to as cold start items.

The Vertex AI Forecast offering, when integrated into the o9 Digital Brain’s open architecture framework, provides a much higher forecast quality than previously possible and thereby helps ensure that demand will be met without running the risk of having excess and obsolete inventory.

Moreover, this new offering provides a strategic advantage for retailers and CPG companies by helping them anticipate disruptions or opportunities. For example, this will show how housing starts will impact demand on paint sales or how rain forecasts on a week-end impact sales of beer.

The Potential Benefits Far Outweigh the Investment

Adopting new technologies requires many things: new ways of working, new technology integrations, new partnerships, and significant financial resources. All this can be daunting and slow down progress. However, the benefits far outweigh the financial and operational costs. Imagine what your balance sheet would look like with a:

  • 30-50% reduction in forecast errors
  • 5-10% cost reduction in transportation and warehousing
  • 25-40% decrease in supply chain administration costs
  • 10-30% overall inventory reductions

Or you can consider the uncomfortable conversations you can prevent with your leadership team by avoiding a 65% decrease in sales due to product unavailability. Or, to go back to our Kiwi ice cream market, improving overall performance by 2% of total sales would save $8,840,000 of out-of-stock or expired products. Any way you dish it out, those numbers add up.

The Cloud is Key

The power of o9 Digital Brain solution, integrated with Vertex AI Forecast highlights the best of o9 and Google Cloud. Digital Brain integrates o9’s AI/ML-powered forecasting with Vertex AI Forecast’s depth and breadth of Google’s prediction service. The end result is powerful and capitalizes on the flexibility and scalability of a solution hosted on Google Cloud.

To learn more about how o9’s Digital Brain solution can accelerate your business to success, visit our website at o9 Solutions integrated with Vertex AI

Alison Crawford

Alison is a supply chain junkie passionate about telling creative stories that educate and inspire. As the interlocks between supply chain capabilities and sustainability, business performance, and technology grow, so does the need to share impactful, clear stories. It’s her goal to demystify this new world.