Sales & Marketing Initiatives
Deploy effective marketing initiatives
Use a smart, analytics powered system of record for all Spend and Sales & Marketing initiatives (Marketing, Trade Promotions, Pricing, Distribution, and more).
Move various marketing, trade promotion, pricing, distribution and other sales initiatives from scattered spreadsheets to a system of record. Use it for ideation, planning and post execution ROI measurement.
Top reasons organizations are upgrading their marketing initiatives management capabilities
Consolidate Initiatives across the organization
Increase productivity without scattered spreadsheets for better ideation, planning and post execution ROI measurement.
Obtain a consistent view to revisions
Understand changes in assumptions & execution around marketing, distribution and other sales initiatives.
Improve organizational learning on revenue impact
Systematic learnings about actual vs. planned ROI
Deepen collaboration across functional teams
Overcome challenges in activating marketing and sales decisions with effective synchronization.
Use cases favored by our clients
- Create a system of record for any Initiative Types – Marketing, Trade Promotions, Pricing, Distribution, Sales Incentives;
- Manage Multiple Initiatives simultaneously with easy, setup templates
- Cross-functional Idea Collaboration & Coordination
- Prescriptive Incremental Volume, Revenue, Spend and ROI Analytics by Initiative
- Initiative Assumptions Tracking with Resource & Budget Constraints Analysis
- Initiative Approval & Communication Processes
- Initiative Post Game Analysis, driving Accountability & Learnings
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