Use a smart, analytics powered system of record for all Spend and Sales & Marketing initiatives (Marketing, Trade Promotions, Pricing, Distribution, and more).
Move various marketing, trade promotion, pricing, distribution and other sales initiatives from scattered spreadsheets to a system of record. Use it for ideation, planning and post execution ROI measurement.
Top reasons organizations are upgrading their marketing initiatives management capabilities
Consolidate Initiatives across the organization Increase productivity without scattered spreadsheets for better ideation, planning and post execution ROI measurement.
Obtain a consistent view to revisions Understand changes in assumptions & execution around marketing, distribution and other sales initiatives.
Improve organizational learning on revenue impact Systematic learnings about actual vs. planned ROI
Deepen collaboration across functional teams Overcome challenges in activating marketing and sales decisions with effective synchronization.
Use cases favored by our clients
Create a system of record for all Initiative Types – Marketing, Trade Promotions, Pricing, Distribution, Sales Incentives;
Manage Multiple Initiatives simultaneously with easy, setup templates
Cross-functional Idea Collaboration & Coordination
Prescriptive Incremental Volume, Revenue, Spend and ROI Analytics by Initiative
Initiative Assumptions Tracking with Resource & Budget Constraints Analysis
Initiative Approval & Communication Processes
Initiative Post Game Analysis, driving Accountability & Learnings
Looking for solution to optimize your sales & marketing initiatives management?