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White paper

A collaborative white paper with the Institute of Practitioners in Advertising (IPA) and o9 Solutions

  • Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

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Prada
Marks & Spencer
Urban Outfitters
Crocs
Wayfair
Big Lots
Deckers Brands
Citizen Watch America
Prada
Marks & Spencer
Urban Outfitters
Crocs
Wayfair
Big Lots
Deckers Brands
Citizen Watch America
Trusted by leaders across industry verticals

Identify digitally-enabled capabilities that will underpin success for the next generation of effective commercial organisations in the digital era

Key takeaways

New techniques

The science around marketing effectiveness has made significant progress over the past decade, with several new advanced statistical techniques.

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Digest data

Organisations have access to more data than ever but struggle to combine and analyse that data to make high-quality and timely decisions.

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Digital solutions

Key technologies effectively combine, analyse, and model varied datasets now exist and will be the ‘new normal’ of future decision-making.

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Key executive actions

Four main actions brand executives can take today to best position their organisations going forward are laid out.

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A collaborative white paper with IPA and o9 Solutions

Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

I agree to the privacy policy.

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