White paper
A collaborative white paper with the Institute of Practitioners in Advertising (IPA) and o9 Solutions
- Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.
Identify digitally-enabled capabilities that will underpin success for the next generation of effective commercial organisations in the digital era
Key takeaways
New techniques
The science around marketing effectiveness has made significant progress over the past decade, with several new advanced statistical techniques.
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Digest data
Organisations have access to more data than ever but struggle to combine and analyse that data to make high-quality and timely decisions.
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Digital solutions
Key technologies effectively combine, analyse, and model varied datasets now exist and will be the ‘new normal’ of future decision-making.
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Key executive actions
Four main actions brand executives can take today to best position their organisations going forward are laid out.
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A collaborative white paper with IPA and o9 Solutions
Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.
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