This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
O9 whitepaper rgm ipa mockup
White paper

A collaborative white paper with the Institute of Practitioners in Advertising (IPA) and o9 Solutions

  • Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

I agree to the privacy policy.

Marks & Spencer
Prada
J. Crew
Ralph Lauren Corporation
Skechers
Deckers Brands
Five Below
Citizen Watch America
Marks & Spencer
Prada
J. Crew
Ralph Lauren Corporation
Skechers
Deckers Brands
Five Below
Citizen Watch America
Trusted by leaders across industry verticals

Identify digitally-enabled capabilities that will underpin success for the next generation of effective commercial organisations in the digital era

Key takeaways

New techniques

The science around marketing effectiveness has made significant progress over the past decade, with several new advanced statistical techniques.

1
1

Digest data

Organisations have access to more data than ever but struggle to combine and analyse that data to make high-quality and timely decisions.

2
2

Digital solutions

Key technologies effectively combine, analyse, and model varied datasets now exist and will be the ‘new normal’ of future decision-making.

3
3

Key executive actions

Four main actions brand executives can take today to best position their organisations going forward are laid out.

4
4
Demo mockup

A collaborative white paper with IPA and o9 Solutions

Learn the key capabilities needed to maximize the effectiveness of commercial investments and brand growth.

I agree to the privacy policy.

Resources

View our related articles, white papers, use cases & videos

article

Driving greater efficiency in decision-making and execution at PepsiCo

by Stijn-Pieter van Houten
Pepsi 21 (1)
article

Unveiling the Future: A Journey with Our Clients towards Optimal Resource Allocation

by James Griffiths
O9 rgm campaign blog unveiling the future header
Guide

Retail best practices for the holiday season UG

White paper mockup resource detail page copy
video4 min

What makes o9's RGM solution unique for CPG companies?

Auto draft thumbnail
video2 min

What is Revenue Growth Management (RGM)?

What is revenue growth management (rgm)? thumbnail
White Paper

The future of trade promotions

O9 whitepaper rgm trade promotions 2 mockup
White Paper

The Cure For Broken Apparel, Fashion & Luxury Supply Chains

O9 whitepaper retail footwear apparel mockup 1
article

What is Revenue Leakage?

by o9 Solutions
What is revenue leakage?
article

o9 Digital Brain Building Blocks Innovations - September 2023

by Igor Rikalo
Request a demo o9
video4 min

How o9 Solutions is helping Arla Foods transform its revenue management

Auto draft thumbnail
article

ESG in the Dairy Industry: The Value of Supply Chain Planning

by Sebastien Calais
O9 marcom dairy esg blog header
video4 min

How o9 Solutions is helping Arla Foods transform its revenue management

Auto draft thumbnail
© – o9 Solutions, Inc.
Privacy Policy Cookie policy Support o9 Guide
tree nation
tree nation