The pandemic and the aftermath of this unprecedented event have upended many aspects of our daily lives—including how we shop, what we choose to purchase and product availability.
A consumer survey conducted by o9 and TEAM LEWIS
finds that supply chain constraints impacting product availability have played a role in consumers’ shifting purchasing patterns.
In 2022, as many people resumed social gatherings, shopping in stores again, and began returning to the office, brand executives likely believed that consumer shopping behavior would return to business as usual by 2022. However, that was not the case.
Do you believe supply chains are functioning well?
Only 38% of respondents feel that supply chains are functioning well
Consumers also believe that multiple external factors are disrupting supply chains and product availability.
Consumers also have varied opinions about how long supply chain volatility will last.
The o9 Consumer Survey also found
Consumers have varying degrees of confidence in supply chain performance, as 38% of respondents feel that supply chains are functioning well, 39% feel a lack of confidence in global supply chain performance, and 24% feel uncertain about the functionality of global supply chains.
Consumers also believe that multiple external factors are disrupting supply chains and product availability. More than half of consumers (58%) believe that inflation is a key driver of supply chain disruption. Consumers also feel that labor shortages (49%), transportation shortages (42%), and geo-political factors (40%) also factor into supply chain disruptions.
Consumers also have varied opinions about how long supply chain volatility will last. Twenty-four percent of respondents said they are confident that supply chain disruptions will be resolved soon, 51% believe supply chain disruptions will take more time to fix, 13% feel that supply chain disruptions are here for the long term, and 12% are uncertain about the long-term impact of supply chain disruptions.