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eBook

Brand manufacturers and retailers are moving to a direct-to-consumer (D2C) model faster than ever

  • Download our white paper for all the information on the benefits of D2C.

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Samsung SDS
Danone
Prada
Starbucks
Mondelez International
Marks & Spencer
PepsiCo
Blue Buffalo
Samsung SDS
Danone
Prada
Starbucks
Mondelez International
Marks & Spencer
PepsiCo
Blue Buffalo
Trusted by leaders across industry verticals

In this whitepaper you’ll learn

Make the move to D2C

The benefits and challenges of moving to a D2C model. Read our step-by-step process.

Control Towers

How retailers are using AI/ML-powered cognitive Control Towers to diagnose root causes of fulfillment failures.

Next-gen planning

How companies can leverage and combine both models for one omnichannel plan.

The fashion and apparel business is undergoing significant change

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Insights

There has been rapid growth of digital sales from e-commerce marketplaces, which has only been accelerated due to consumer behavior changes during the pandemic. As a result, companies are moving to a D2C model to differentiate themselves from their competitors.

The benefits of D2C for brands

The benefits of D2C for brands

Consistent brand experience

Direct consumer interaction is a superior way to create a compelling brand experience.

Consumer data

Valuable proprietary consumer data can be processed for insight into preferences and purchasing behavior and used for product innovation.

Broader assortment offering

Wider product ranges can be offered.

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Quicker innovation

Time-to-market for product innovation is shorter.

Targeted promotions

Promotions can be targeted to increasingly shrinking customer segments making short-term purchasing decisions.

Higher margins

Direct distribution to consumers can deliver higher margins if operations are set up favorably.

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Why Brand manufacturers and retailers are moving to a D2C model faster than ever

Leverage advanced analytics

It helps understand the end consumer better and manage uncertainty.

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Predict consumer demand

Use AI to predict consumer demand better and tailor the right-size assortment and production to meet demand more accurately.

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Inventory visibility

Improve inventory visibility across all locations and transition inventory segregation policies to more holistic ways of allocation and fulfillment.

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The planning challenges as brands move towards D2C

This paper breaks down how to stand up a D2C channel effectively.

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