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White paper

Brand manufacturers and retailers are moving to a direct-to-consumer (D2C) model faster than ever.

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In our whitepaper, you’ll learn:

The benefits and challenges of moving to a D2C model.

How retailers are using AI/ML-powered cognitive Control Towers to diagnose root-causes of fulfillment failures.

How companies can leverage both models for one omnichannel plan.

Ibm mockup3

The benefits of D2C for brands

1. Consistent brand experience
Direct consumer interaction is a superior way to create a compelling brand experience.

2. First-hand data
Valuable first-hand info can be processed for insight into preferences and purchasing behavior and used for product innovation.

3. Broader assortment offering
Wider product ranges can be offered.

4. Quicker innovation
Time-to-market for product innovation is shorter.

5. Targeted promotions
Promotions can be targeted to increasingly shrinking customer segments making short-term purchasing decisions.

6. Higher margins
Direct distribution to consumers can deliver higher margins if operations are set up favorably.

The fashion and apparel business is undergoing tremendous change. There has been rapid growth of digital sales from e-commerce marketplaces, which has only been accelerated due to consumer behavior changes during the pandemic. As a result, companies are moving to a D2C model to differentiate themselves from their competitors.

Download white paper

B2B2C is here to stay. Omnichannel distribution allows companies to:

Leverage advanced analytics

It helps understand the end consumer better and manage uncertainty.

Predict consumer demand

Use AI to predict consumer demand better and tailor the right-size assortment and production to meet demand more accurately.

Inventory visibility

Improve inventory visibility across all locations and transition inventory segregation policies to more holistic ways of allocation and fulfillment.

Download the whitepaper:

The planning challenge as brands move direct-to-consumer

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