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White paper
Brand manufacturers and retailers are moving to a direct-to-consumer (D2C) model faster than ever.
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Trusted by leaders across industry verticals.
In our whitepaper, you’ll learn:
The benefits and challenges of moving to a D2C model.
How retailers are using AI/ML-powered cognitive Control Towers to diagnose root-causes of fulfillment failures.
How companies can leverage both models for one omnichannel plan.
The fashion and apparel business is undergoing tremendous change. There has been rapid growth of digital sales from e-commerce marketplaces, which has only been accelerated due to consumer behavior changes during the pandemic. As a result, companies are moving to a D2C model to differentiate themselves from their competitors.
B2B2C is here to stay. Omnichannel distribution allows companies to:
Leverage advanced analytics
It helps understand the end consumer better and manage uncertainty.
Predict consumer demand
Use AI to predict consumer demand better and tailor the right-size assortment and production to meet demand more accurately.
Inventory visibility
Improve inventory visibility across all locations and transition inventory segregation policies to more holistic ways of allocation and fulfillment.
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The planning challenge as brands move direct-to-consumer
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