What Does the Age of ‘Never Normal’ Mean for You as a Grocery Retailer?
Unexpected Shifts in Consumer Behavior
Today, consumers are showing a strong preference for locally-sourced, organic options over convenience foods. But tomorrow’s landscape could look completely different. Welcome to ‘never normal.’
Supply Chain Disruptions
As a result of rapidly changing consumer behavior, demand forecasting is more challenging than ever. Relying on historical data to forecast is now like using just only your rear view mirror to drive forwards to your destination.
The Need to Digitally Transform
Many retail grocers are being forced to adapt and digitally upgrade their supply chain competencies in order to stay competitive—and in some cases survive.