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aim10x, Podcast

Cracking the Code: Strategies for Achieving Growth Targets Amidst Consumer Complexity With Francisco Crespo

revenue growth
Published: Reading time: 2 min
Caleb Masters Podcast Producer at o9 Solutions, Inc.
Caleb MastersPodcast Producer at o9 Solutions, Inc.

Francisco Crespo provides guidance on how to optimize your business through revenue growth management opportunities.

According to PwC, nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. The increasingly sophisticated consumer, along with these heightened expectations, is changing the way business leaders think about how to approach growth strategies.

Simply relying on the traditional levers of promotion is not enough to win the customer’s attention. With Ernst and Young reporting that around 70% of trade promotions lose money, it is clear that as business becomes increasingly complex and unpredictable, the separation of planning and execution functions can help provide clarity through a more holistic view of growth for promotional activities, pricing strategies, and assortment planning.

How can businesses untangle planning from execution to reach consumer expectations and achieve their growth targets in the new year?

In this episode, host Caleb Masters is joined by Francisco Crespo, former Chief Growth Officer at The Coca-Cola Company, to discuss:

  • His career journey to becoming the Chief Growth Officer at The Coca-Cola Company.
  • Why increasing consumer expectations are adding to the complexity of today's growth marketing efforts.
  • The importance of combining integrated planning with focused execution to achieve growth targets.
  • How to overcome the hurdles of optimizing your business through revenue growth management opportunities.
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About the author

Caleb Masters Podcast Producer at o9 Solutions, Inc.

Caleb Masters

Podcast Producer at o9 Solutions, Inc.

Caleb Masters is a content creator and strategist who leads thoughtful and insightful conversations for brands to educate, inspire, and entertain listeners and convert to bottom-line results through new media, including podcasts, webinars, and live-streamed videos. In his ten-plus years of experience as a content creator, he's led teams and served as on-air talent, where he's spoken with thought leaders across the supply chain, leadership, HR, HCM technology, and entertainment industries. He currently hosts and produces the o9 Solutions podcast, Masters of Digital Transformation.


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