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o9 Solutions Partners with Canyon Bicycles to Revolutionize Its Planning Capabilities and Dynamically Adapt to Consumer Demand

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Published: Reading time: 3 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform

DALLAS, November 27, 2023 – o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced that Canyon Bicycles, the innovative and inspiring direct-to-consumer bicycle manufacturer, has selected o9 to enhance its ability to dynamically adapt to shifts in consumer demand through the digital transformation of its planning capabilities.

Established in 2002 in Koblenz, Germany, Canyon Bicycles is a trailblazer in the performance cycling industry. It is well known for its commitment to innovation, design, and exceptional engineering, with around 1,400 employees worldwide. After experiencing rapid growth in recent years, the company wanted to reach the next level of its planning capabilities with the support of next-generation technology. This was driven by Canyon’s strong customer-centric focus on meeting the expectations and demands of its fans and, by doing so, continuing to deliver premium cycling experiences and services into the future. Together with o9’s AI-powered integrated business planning solution for retail, Canyon will enhance its inventory management and service levels and elevate the overall performance of its business operations.

o9 is partnering with aioneers, a leading supply chain consultancy company, to implement o9’s platform at Canyon Bicycles. Since 2020, aioneers’ strong end-to-end capabilities – from go-to-market, sales, and delivery to installation – have been essential in multiple joint projects.

“Our direct-to-consumer business model has afforded us a unique vantage point in understanding the dynamic demands of today’s cycling enthusiasts,” said Alison Jones, Canyon Bicycles’ Chief Operating Officer. “To continue to keep pace with the needs of our customer base, we realized we needed a better way to utilize our deep customer knowledge by transitioning to a digital operating model. With o9, we are confident that we’ll be able to respond faster to consumer and market changes, optimize our offering tailored to the needs of the consumer, reduce our inventory, maximize our sales potential, and ultimately position Canyon Bicycles for long-term, sustainable growth.”

Chakri Gottemukkala, Co-Founder and CEO, o9 Solutions, said, “We are thrilled to support Canyon Bicycles on the next step of the digital transformation journey. This partnership signifies not just a collaboration but also a shared vision of driving innovation and delivering value. Using our AI-powered, future-proof planning platform for planning and decision-making, Canyon Bicycles will continue to lead in performance for customers and fans by more quickly and effectively adapting to market trends, seasonality, and stock positions.”

Learn more by visiting


About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold’s garage and grew to be the world’s largest direct-to-customer manufacturer of road, mountain, triathlon, urban, hybrid, and electric bikes.

Canyon have earned their glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, ‘Inspire to Ride’, highlights how they work to promote the power of cycling to everyone.

Canyon products are exclusively available online at

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About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.


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