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o9 Solutions Enables Digital Transformation at Shurtape Technologies

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Published: Reading time: 2 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform
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DALLAS, 10 August 2023 – o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced the completion of the first phase of transforming the demand planning capabilities of Shurtape Technologies, LLC, an industry-leading manufacturer and marketer of adhesive tape and consumer home and office products. With this implementation, Shurtape is expecting significant forecast accuracy improvements, increased planner productivity, and improved customer service.

Shurtape, which markets well-known brands such as Duck®, FrogTape®, T-Rex®, Painter's Mate®, and Shurtape®, started its digital transformation journey by identifying gaps in process, data, and people skills in order to select the right platform to meet its needs. By leveraging o9’s AI-powered Digital Brain platform, Shurtape is able to more accurately predict, analyze, plan, and shape demand to optimize sales and margin performance of its omnichannel and multi-region product portfolio.

Philippe Libert, Supply Chain Planning Director at Shurtape Technologies, said: “We have completed the first stage of our planning transformation, which was focused on the reengineering of our demand planning processes, the implementation of a leading planning software, and the upgrade of our planning capabilities. We are leveraging the o9 reference model and platform to shape our supply chain to be more agile, capable, and cost-effective while fostering a productive cross-functional collaboration model.”

Anusha Sharma, Chief Customer Officer at o9 Solutions, said: “At o9, we value our customers and take pride in their success stories. Hence, it is great to see that Shurtape is using our unique platform to improve their overall demand planning capabilities and business performance.”

About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 Solutions is a leading AI-powered platform for integrated business planning and decision-making for the enterprise. Whether it is driving demand, aligning demand and supply, or optimizing commercial initiatives, any planning process can be made faster and smarter with o9’s AI-powered digital solutions. o9 brings together technology innovations—such as graph-based enterprise modeling, big data analytics, advanced algorithms for scenario planning, collaborative portals, easy-to-use interfaces and cloud-based delivery—into one platform.

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