This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
News

Estée Lauder is digitally transforming planning and decision making with o9

Published: March 9, 2021Reading time: 2 min
o9 Solutions The Digital Brain Platform
o9 SolutionsThe Digital Brain Platform
Published: March 9, 2021

o9 is working with The Estée Lauder Companies, one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products, on a multi-year journey to transform its Global Supply Chain Demand and Supply Planning capabilities using o9 Solutions’ next-generation, AI-enabled platform.

DALLAS, 9th of March 2021 – o9 Solutions announced a multi-year engagement with The Estée Lauder Companies to transform the company’s Global Demand Planning and Supply Planning processes. The Estée Lauder Companies is leveraging o9’s platform’s capability to review how certain drivers, such as new product launches, promotions, influencer marketing, gift sets, and others are impacting baseline statistical forecasts. The platform enables the company to quickly analyze multiple scenarios of events and drivers and then evaluate forecast changes and related valuation impacts to the business.

From a supply perspective, the o9 platform generates production plans based on constraints across all product categories. With its large portfolio of brands and a dynamic demand picture, the platform allows The Estée Lauder Companies to make the best allocation of the constrained resources to the prioritized demands.

“The o9 platform has modernized our planning process by taking our master data of today, applying our new business-defined prioritization logic, and concurrently solving known constraints to generate our most feasible supply plan,” said Naresh Rajanna, Vice President, Global Supply Chain, The Estée Lauder Companies. “This clarity and real-time analysis empowers the planning team to make quick and informed decisions allowing us to be agile and strategic in our ever-changing landscape.”

"The o9 platform has modernized our planning process by taking our master data of today, applying our new business-defined prioritization logic, and concurrently solving known constraints to generate our most feasible supply plan."

Naresh RajannaVP Global Supply Chain at The Estée Lauder Companies

“We are thrilled to work closely with The Estée Lauder Companies to provide an integrated platform and global solution for demand and supply planning,” said Igor Rikalo, President and Chief Operating Officer, o9 Solutions, Inc. “Together with the very strong Planning teams at The Estée Lauder Companies, we were able to implement planning cycle processes with a high degree of maturity enabling orchestration, synchronization, and what-if scenario planning at the company’s scale.”

"Together with the very strong Planning teams at The Estée Lauder Companies, we were able to implement planning cycle processes with a high degree of maturity enabling orchestration, synchronization, and what-if scenario planning at the company’s scale."

Igor Rikalo, o9 solutions' COO talking about o9's doubled revenue in 2020
Igor RikaloCOO o9 Solutions
Blog page hero image

Get free industry updates

Each quarter, we'll send you a newsletter with the latest industry news and o9 knowledge. Don’t miss out!

I agree to the privacy policy.

I agree to the privacy policy.

About the author

o9 Solutions The Digital Brain Platform

o9 Solutions

The Digital Brain Platform

o9 offers a leading AI-powered Planning, Analytics & Data platform called the Digital Brain that helps companies across industry verticals transform traditionally slow and siloed planning into smart, integrated and intelligent planning and decision making across the core supply chain, commercial and P&L functions. With o9’s Digital Brain platform, companies are able to achieve game-changing improvements in quality of data, ability to detect demand and supply risks and opportunities earlier, forecast demand more accurately, evaluate what-if scenarios in real time, match demand and supply intelligently and drive alignment and collaboration across customers, internal stakeholders and suppliers around the integrated supply chain and commercial plans and decisions. Supported by a global ecosystem of partners, o9’s innovative delivery methodology helps companies achieve quick impact in customer service, inventory levels, resource utilization, as well as ESG and financial KPIs—while enabling a long-term, sustainable transformation of their end-to-end planning and decision-making capabilities.

Resources

View our related articles, white papers, use cases & videos

news2 min

o9 Solutions Awarded on the Financial Times Americas’ Fastest Growing Companies 2023 list

by o9 Solutions
O9 press release regionals award financial times newsroom (1)
news3 min

o9 Takes Big Steps in Augmenting Its Industry-leading Integrated Planning Platform with Generative AI Capabilities

by o9 Solutions
[o9 pr gen ai newsroom]
news3 min

aim10x Executive Council has added an accomplished global supply chain leader with extensive experience in the apparel industry.

by aim10x
Aim10x executive council blog bill mcraith
news2 min

o9 In Bloomberg: Companies Are Still Investing In Supply Chain Tech Despite Economic Conditions

by o9 Solutions
O9 in bloomberg
news2 min

o9 Solutions Receives Three Best-in-Class Revenue Growth Management Distinctions in POI’s 2023 Enterprise Planning Vendor Panorama Report

by o9 Solutions
Poi report 2022
news4 min

o9 Survey Reveals That Consumers’ Perceptions of Supply Chain Disruptions Are Shifting Their Purchasing Behaviors

by o9 Solutions
O9 pr consumer survey newsroom banner
© – o9 Solutions, Inc.
Privacy policy
Cookie Policy
Privacy policy