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aim10x Executive Council has added a leader in the retail and CPG industries

Aim10x executive council blog jj van oosten
Published: June 12, 2023Reading time: 3 min
aim10x Digital Transformation Community
aim10xDigital Transformation Community
Published: June 12, 2023

DALLAS, TX - June 12, 2023 - o9 Solutions, the leading AI-powered integrated business planning platform, welcomes JJ Van Oosten, a seasoned executive with over two decades of experience in leading digital transformations for global brands.

JJ Van Oosten is an accomplished executive with over 20 years of experience in retail and CPG, having led and successfully delivered five large and complex digital transformations for established brands, including Tesco, Lego, Travis Perkins, Kingfisher plc, and Rewe-Group. 

His approach involves identifying the best hypothesis, testing the new proposition in a multivariate way, and mobilizing the organization to scale and drive LFL. Throughout his career, he brought agility through cultural shifts by embracing new skills or coaching existing ones. He also ensured the Board and Exco level addressed data, products, and new ways of working to improve fluency, confidence, and belief in the deep tech transformation.

“We are very excited to welcome JJ Van Oosten to our Council,” said Chakri Gottemukkala, CEO of o9 Solutions. “His expertise in driving organizational change and delivering P/L and balance sheet value will be instrumental in our mission to enable global enterprises to accelerate their digital transformation.”

While at Kingfisher, JJ doubled e-commerce participation from 8% to 16% in just three years. He launched successful marketplaces, brought speed in delivery, and left a profound legacy in data science with deep commercial impact. JJ’s digital agenda encompasses in-depth organizational design, talent selection and growth, agile cultural changes, deep channel and customer profitability knowledge, and prudent capital allocation choices.

JJ also advises private equity clients on digital marketing, data science, e-commerce, technology, marketplaces, and M&A of start-ups.

“True omnichannel businesses require a real-time view of inventory, orders, and customers. This approach unlocks significant cash and profit and loss benefits when coupled with supply chain visibility and smart planning. With o9’s platform, companies can achieve this level of integration. The company relies on feedback from its prestigious executive council members to continually improve and evolve its platform based on key use cases. It’s quite unique.”

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About the aim10x Executive Council

The aim10x Executive Council is a network of visionary leaders who have built significant operating experience at some of the world's largest companies. Together they will set the vision for all aspects of an integrated enterprise—from supply chain to finance, sales, and product development. Such integration will lead to global enterprises that are more efficient, sustainable, and profitable. It is part of the broader 'aim10x' initiative sponsored by o9 Solutions, which empowers a global community of professionals to digitally transform planning and decision-making capabilities. The aim10x Executive Council members share their insights about leadership, strategy, change management, and Digital Transformation journeys through the aim10x Webinars, aim10x Podcasts, and aim10x Innovators Network. For additional information, visit the website of the aim10x Executive Council.

About the author

aim10x Digital Transformation Community


Digital Transformation Community

aim10x is a unique space created to support innovators, academics and leaders in business planning and decision-making. Learn from the world’s leading innovators. Overcome obstacles. And accelerate your digital transformation journey.


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