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Revenue Forecasting and Gap Closure

Achieve commercial targets at scale

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Track, manage, and dynamically model commercial performance for optimal near-term decision-making

Forecasting near-term revenue is key in driving performance against any set plans, and helping businesses withstand changes in the market. However, it requires extensive analyses and algorithms to quickly predict consumer response to product pricing and assortment. Without strong revenue forecasts, adjusting strategic plans to market realities will be suboptimal, with performance falling short of expectations and competitors gaining ground.

An end-to-end commercial platform

The o9 Digital Brain integrates 1500+ internal and external data sources and, backed by ML-AI algorithms, allows for greater decision-making. Decisions are based on real-time information, generating a comprehensive revenue forecasting tool for commercial functions.

Our centralized infrastructure ensures that commercial targets are realistic and achievable, enabling businesses to craft effective strategies, allocate resources profitably, and execute and track overall performance. Additionally, our proprietary Gap Solver dynamically models scenarios that close gaps in planning.

Top reasons

Why customers choose the o9 Digital Brain for Revenue Forecasting and Gap Closure

A single source of truth for plan and performance tracking
Organizations can compare performance against plan and have a consistent overview of success.

Access recommended initiatives to close gaps to plan
Review the impact of new initiatives retrieved from our simulation engines to achieve your JBP targets. Quickly identify growth opportunities across pricing, promotions, and assortment.

Informed granular views of projected performance
Plans and performance can be rolled up to full consolidation or disaggregated by SKU, customer, region, and more to compare performance at any level.

Scenario-based event calendar
o9’s Gap Solver models the effect of making in-market changes to achieve the best possible performance. Users can review all key commercial initiatives identified for each account.

Use cases

o9’s commercial Digital Brain capabilities leverage data-driven insights to enable extensive gap closure analyses, real-time performance tracking, and agile sales planning and management.

  • Prescriptive analytics optimization for effective strategies to meet targets
  • Ability to track performance and market share
  • Scenario-based projections of revenue-driving decisions
  • Real-time analyses to identify and close gaps to plan faster
  • Direct integration to enterprise resource planning (ERP)
  • System of record for past performance analysis

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