Marketing Effectiveness and Planning Software
Invest with confidence in marketing that works for your business
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Scale your marketing strategies with deep consumer and customer performance insight to maximize the value of your investments
Allocating marketing budgets effectively is essential to reach your target customers in the right place, at the right time, and grow your brand.
Marketers face more choices than ever with how to invest across growth initiatives, whether above the line (ATL) such as ads or below the line (BTL) such as point-of-sale materials. Few marketing effectiveness solutions consider the long-term impact these initiatives have across the value chain and against other investments.
Make smarter marketing investment decisions
With o9, your Marketing strategy and activity plans are underpinned by data-driven knowledge of return of marketing investment, specific to your products and markets.
The o9 platform makes it easy to allocate budgets, and build bottom-up marketing activity plans with instant insight into the likely performance outcomes that plan will deliver.
Our platform combines a best-in-class econometric and ROI analytics modeling capability with a full workflow and initiative planning system that can be used by your marketers and agency partners. Enabling you to translate strategy to action, so you can quickly make tactical adjustments to plans, beat your target, and sustainably meet consumer needs.
Top reasons
Why customers are choosing o9 for their Marketing Effectiveness and Planning strategies
Simulate the P&L impact of different marketing investment scenarios and recommendations based on short and long-term KPIs at strategic and tactical levels. Know how to get the most ROI from all of your marketing initiatives.
One system of record for all your marketing plans and budget changes, with built-in post-event ROI measurement, and automated suggestions for how to optimize plans.
Quickly generate an in-depth understanding of different consumer segments from our enterprise knowledge graph. Predict new purchasing drivers of your consumers and pinpoint the right time to target optimal audience sentiment to generate sales.
Use cases
o9’s Marketing Effectiveness and Planning capabilities integrate predictive planning, and tracking tools to manage the performance of your marketing plans
- Optimal marketing plans across channels and periods to hit brand growth targets
- In-depth consumer insight across different segments
- Understand different consumer touchpoints to garner traffic
- Get precise performance measurements of your marketing investments
- Track your marketing plans and see how they perform against competitors
- Practical cross-departmental collaborative tools
"We had a significant reduction in expedited costs. Our target was 4 to 6 million dollars. And we achieved close to 9 million dollars…"
Vice President of Supply Chain COE
"So with IBP, what we are achieving now is one single source of truth. Everyone aligns behind one number, with the ultimate accountability for IBP being the general manager. So you take the power out of the functions and give it to the general manager to run the business as they see fit, which is unbelievable."
Chief Strategy and Transformation Officer
"The o9 platform unlocked significant processes for us in order to effectively address changes in our volumes and to align those volumes to our labor capabilities at our distribution centers."
Senior Manager Supply Chain Planning
"With o9, we had visibility and we were able to save on overtime. So we’re talking about unprecedented volumes and we didn't have to throw unproductive volume or dollars to that. We were able to do it properly. "
Demand Planning Manager
"The supply chain industry is undergoing a continuous transformation enabled by technology, and o9 Solutions is a critical leader in supply chain digitization."
Former CIO of Walgreens Boots Alliance
