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Executive Council

Retail webinar sept website header
Retail webinar sept website header

On demand webinar

The Supply Chain Planning Challenges for Brands moving to Direct-to-Consumer

Session description

In the consumer goods market, the complex mix of business-to-business and business-to-customer channels has created a requirement for new sourcing and distribution strategies. Innovative brands have changed the way products are distributed, expanded vertical-specific models, and prompted companies to sell through their own retail channels as they seek to differentiate themselves from competitors. These industry transformations are continuing to evolve at a rapid pace, leaving many companies deliberating their next moves.

On September 16th, 2021 at 6 PM CET/12 EST join Saif Rivers, Vice President – Retail Industry Leader at IBM, Vikram Murthi, VP of Industry Strategy and Nick Scott, Senior Consultant at o9 Solutions as they deliver the answers to questions such as:

  1. What are the key challenges brands are facing related to allocation and replenishment in an D2C/omnichannel world?
  2. Can Direct-to-Consumer deliver higher margins and a better customer experience with more efficient operations?
  3. How does the move to D2C affect product assortment decisions?
  4. Are there new promotions strategies that become more relevant with the move to D2C?
  5. What does the journey to Direct-to-Consumer fulfillment look like and how can you avoid the pitfalls?
  6. How can data and advanced analytics be leveraged to make smart, fact-based decisions?

Register for this webinar and hear from the experts on how to accelerate your success in the consumer products vertical.


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