Rethinking CPG Revenue Management in an Age of Digital and AI
Session description
Uncertain times and rapidly changing consumer trends add a layer of complexity that calls for redefining established revenue management processes. In this panel, revenue management leaders from CPG companies will share their expert opinions on what this process will look like in the near future. And how AI and ML are set to improve revenue planning by sensing, analyzing, and shaping commercial activities such as pricing and promotions to optimize an organization’s commercial potential.
