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On demand webinar

Never waste a crisis to drive change: Revenue Management in a post-COVID world

  • Session description
  • Speakers

We will look at how CPGs are able to:

  • Build a market knowledge model to spot demand risks and opportunities much faster.
  • Continue to optimize their price and promotion investments.
  • Make adjustments in product portfolio, pricing and assortment in response to the significant change in consumer trends due to COVID.

And we will dive into how CPGs can:

  • Synchronize commercial planning use-cases across time-horizons: from building the annual operating plan, to initiative seeding, to the monthly business planning process.
  • Upgrade their revenue management toolkit – as we access more and more data, with increasingly sophisticated AI models, how should we invest in both next-gen platforms and people.
  • Synchronize commercial plans with supply chains to understand the feasibility of the plans and the cost-to-serve.

Juan Lopez

Global Director, Sales Operations – AB InBev

Stephan de Barse

Executive Vice President – :o9 Solutions

  • Watch the webinar on demand

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  • Duration: 60 minutes
  • Completely Free
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