Why is IBP the critical capability to generating business value in uncertain times, make better decisions and respond faster to changes in the market?

Session description

Consumer facing companies are confronted with more frequent and a wider variety of disruptions than ever before. Demand fluctuations have always been a challenge, but now CPG companies must also manage quickly changing consumer behavior, evolving global health concerns, inflation, raw material price increases, commodity shortages and more. To deal with the complexity and volatility, consumer business leaders need next-generation IBP capabilities to make the best possible decisions for the entire enterprise.