The Academic Approach to Supply Chain Digital Transformation

Session description

Evolving consumer behavior has changed how businesses interact with their customers. Global supply chains must keep pace, even as business-to-consumer (B2C) behaviors blend into business-to-business (B2B) interactions. Prepare future leaders for such rapid and consistent evolution calls for new ways thinking about the past, present and future of supply chain. Guiding the way are today’s academic leaders who are building the models to transform thought to action.