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Executive Council

Webinar detail featured image
Webinar detail featured image
ABInBev, a webinar collaborator

On demand webinar

Never waste a crisis to drive change: Revenue Management in a post-COVID world

Session description

Key topics discussed

We will look at how CPGs are able to:

  1. Build a market knowledge model to spot demand risks and opportunities much faster.
  2. Continue to optimize their price and promotion investments.
  3. Make adjustments in product portfolio, pricing and assortment in response to the significant change in consumer trends due to COVID.

And we will dive into how CPGs can:

  1. Synchronize commercial planning use-cases across time-horizons: from building the annual operating plan, to initiative seeding, to the monthly business planning process.
  2. Upgrade their revenue management toolkit – as we access more and more data, with increasingly sophisticated AI models, how should we invest in both next-gen platforms and people.
  3. Synchronize commercial plans with supply chains to understand the feasibility of the plans and the cost-to-serve.


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