Machine-learning (ML) techniques have revolutionized the way companies predict demand. But this is not reserved for the consumer industry. B2B companies can similarly benefit from better predictive models that are able to leverage much more data, including external data. In this session, we will explore examples of industrial companies that are deploying ML forecasting, discuss the type of data that help provide a better prediction, and exchange best practices.
Main topics to be discussed:
What is ML forecasting?
What additional data typically helps increase the forecast accuracy?