Fast-moving apparel and fashion companies face a complex global outlook: fashion executives expect a demand decrease of 15% versus 2019, as well as rapid shifts in consumer behavior. As a result, many apparel and fashion brands are rethinking their omnichannel strategy and adapting supply chains to be more dynamic. In this panel, we hear from thought leaders in this space, who have used digital transformation to turn these challenges into opportunities through o9’s Digital Brain. We hear their first-hand experiences on how the right technology can enhance the collaboration between different channels and serve customers better. All while dramatically reducing complexity and improving efficiency through the value chain.