Webinars

Never waste a crisis to drive change: Revenue Management in a post-COVID world

By 30/10/2020 November 18th, 2020 No Comments

On Demand Webinar

Never waste a crisis to drive change: Revenue Management in a post-COVID world

We will look at how CPGs are able to:

  • Build a market knowledge model to spot demand risks and opportunities much faster.
  • Continue to optimize their price and promotion investments.
  • Make adjustments in product portfolio, pricing and assortment in response to the significant change in consumer trends due to COVID.

And we will dive into how CPGs can:

  • Synchronize commercial planning use-cases across time-horizons: from building the annual operating plan, to initiative seeding, to the monthly business planning process.
  • Upgrade their revenue management toolkit – as we access more and more data, with increasingly sophisticated AI models, how should we invest in both next-gen platforms and people.
  • Synchronize commercial plans with supply chains to understand the feasibility of the plans and the cost-to-serve.

Speakers

Juan Lopez

Global Director, Sales Operations – AB InBev

Stephan de Barse

Executive Vice President – o9 Solutions

Never waste a crisis to drive change: Revenue Management in a post-COVID world

Watch the webinar now

Duration: 60 minutes