This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
aim10x, Podcast

Turning Data Into Actionable Insights — The Amazon Model With Das Dasgupta

Amazon Model
Published: Reading time: 2 min
Caleb Masters Podcast Producer at o9 Solutions, Inc.
Caleb MastersPodcast Producer at o9 Solutions, Inc.

Saatchi & Saatchi’s CDO explains Amazon’s approach to turning data into actionable insights.

In this episode of Masters of Digital Transformation, Tony Saldanha sits down with Dr. Das Dasgupta, Chief Data Officer of ad agency Saatchi & Saatchi, to discuss how data is made to mimic reality and create the digital twin that allows for the most efficient and value-driving enterprise planning models.

Key Takeaways

  • Inside Amazon: A great way to truly understand your company’s supply chain and optimize its processes is to get onto the floor and do it yourself. In this episode, Dr. Das shares his eye-opening experience of spending 3 months working alongside the pickers, packers, and shippers in the Amazon Fulfillment Centers which gave him an entirely new understanding of supply chain management.
  • The Digital Twin: Data is meaningless if it does not mimic reality, but beyond that, attention to detail is what allows data to drive decision making. Amazon demonstrates this by its dedication to problem-solving and multiple checkpoints to ensure data accuracy. 
  • Digital Literacy: Problem-solving is in the DNA of Amazon, and Das describes this as the ability to analyze a data set, make a mental picture of what is going on, and to be able to go onto the floor to go look for it. Once this way of thinking is trained and executed across the organization, it can have a significant ROI.
O9 poi report 2022 mockup

2022 POI Report Rewards o9 with 'Best-in-Class' distinctions

I agree to the privacy policy.

About the author

Caleb Masters Podcast Producer at o9 Solutions, Inc.

Caleb Masters

Podcast Producer at o9 Solutions, Inc.

Caleb Masters is a content creator and strategist who leads thoughtful and insightful conversations for brands to educate, inspire, and entertain listeners and convert to bottom-line results through new media, including podcasts, webinars, and live-streamed videos. In his ten-plus years of experience as a content creator, he's led teams and served as on-air talent, where he's spoken with thought leaders across the supply chain, leadership, HR, HCM technology, and entertainment industries. He currently hosts and produces the o9 Solutions podcast, Masters of Digital Transformation.


View our related articles, white papers, use cases & videos

article10 min

What is supply chain?

by o9 Solutions
Highway intersection aerial

Solving Supply Chain Challenges with the o9 Digital Brain

22 min
Solving supply chain challenges with the o9 digital brain thumbnail

Why the Future of CPG Supply Chains is Autonomous

52 min
Why the future of cpg supply chains is autonomous thumbnail

10 Steps for Setting Up an Effective Transformative IBP Process

O9 ibp cheatsheet mockup 3
article10 min

What is Range Planning in Merchandising? Process, Strategy and Tips

by o9 Solutions
O9 blog what is long range planning header
White Paper

Transformative IBP: the Executive Guide

O9 ibp white paper short version mockup