This website does not support Internet Explorer. Please, switch to Edge, Chrome, or Firefox browser to view this page.

Learn about IE support
aim10x, Podcast

Who’s in Charge? Breaking Through S&OP Challenges at Global Enterprises With Richard Markoff

Published: Reading time: 2 min
Caleb Masters Podcast Producer at o9 Solutions, Inc.
Caleb MastersPodcast Producer at o9 Solutions, Inc.

Hear how business leaders can ensure their S&OP processes set up every function for success.

It’s clear that S&OP matters to businesses, but it’s not always clear who should be in charge of this process. According to Richard Markoff, supply chain researcher, lecturer, and co-author of The Digital Supply Chain Challenge: Breaking Through, companies with a robust S&OP process “won” the pandemic. But while many companies’ S&OP processes carried them through the pandemic, many organizations’ S&OP governance is murky at best, leading to unnecessary tension, failure to achieve alignment across key functions, and value leakage in the form of poorer customer service, higher inventory, longer lead times, and less stable production rates.

How can business leaders ensure their S&OP processes set every function up for overall success?

In this episode of Masters of Digital Transformation, Richard joins Patrick Lemoine, VP of Industry Solutions at o9 Solutions, and host Caleb Masters to explore which function(s) should own the S&OP process, as well as:

  • The true meaning of S&OP (hint: it’s not a deliverable).
  • Why coordination and collaboration are the keys to unlocking an effective S&OP process.
  • How demand plan manipulation contributes to S&OP tension.
  • What Richard’s research says prevents S&OP from meeting the demands of today’s supply chain leaders and how general managers can help.
  • How supply chain leaders can take the findings in the research to their general managers and motivate them to take the next steps.
O9 use case ai forcasting mockup

How AI/ML rapidly improves your forecast accuracy

Read our use cases and understand how industry leaders achieved more accuracy in planning.

I agree to the privacy policy.

About the author

Caleb Masters Podcast Producer at o9 Solutions, Inc.

Caleb Masters

Podcast Producer at o9 Solutions, Inc.

Caleb Masters is a content creator and strategist who leads thoughtful and insightful conversations for brands to educate, inspire, and entertain listeners and convert to bottom-line results through new media, including podcasts, webinars, and live-streamed videos. In his ten-plus years of experience as a content creator, he's led teams and served as on-air talent, where he's spoken with thought leaders across the supply chain, leadership, HR, HCM technology, and entertainment industries. He currently hosts and produces the o9 Solutions podcast, Masters of Digital Transformation.


View our related articles, white papers, use cases & videos


The Future of Supply Chain

19 min
The future of supply chain thumbnail
article9 min

What is Scenario Planning?

by o9 Solutions
O9 blog what is scenario planning

The Role of the Cloud in Digital Transformation

8 min
The role of the cloud in digital transformation thumbnail
article5 min

Efficient Growth in Consumer Goods, according to former executives

by o9 Solutions
O9 cp efficient growth blog header

What Is “Granularity” in the Demand Planning Process?

7 min
What is “granularity” in the demand planning process? thumbnail
article6 min

Leading Auto Supplier Drives Responsiveness with IBP and Collaborative Demand Planning

by Zarrin Lilani, Stijn-Pieter van Houten
O9 ibp blog 4 header image